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(The following talk was given last night by Robert Gottlieb at Pasadena’s ArtCenter College of Design.)
This is an interesting venue for my talk. If, historically, the school has been engaged in making the automobile a more attractive object for consumers and industry alike, then my talk seeks to do the opposite. Can we envision eliminating or at least reducing the automobile’s role in Los Angeles? And, if so, what would that mean for the ArtCenter College of Design and its long history with the automobile?
Let me start with a recent New York Times Sunday Business article on the design firm Ideo with its slogans of “slow becomes fast” “auotomobility” and “autonomous driving.” The headline for the piece was “Helping Ford Go Beyond the Car,” although it could have also been headlined “How to save the car while also capturing its alternatives.” Is this the route for the ArtCenter College of Design?
With tongue firmly planted in cheek Thursday, a beaming Los Angeles Mayor Eric Garcetti credited two secret weapons for helping him break a deadlock among a labor coalition, civic groups, Kinkisharyo International LLC and the city to craft a compromise to save jobs and keep construction of new light rail cars in Palmdale: “bad pizza and smaller meeting rooms.”
Garcetti also serves as chair of the county’s transit authority, Metro. His self-deprecating quip garnered a hearty laugh while setting the tone for a mostly celebratory morning press conference to announce the new agreement before Thursday’s regular Metro board meeting.
In addition to the mayor and Kinkisharyo reps, news conference attendees included L.A. County Supervisor Mike Antonovich, Palmdale Mayor Jim Ledford Jr., Executive Secretary-Treasurer of the Los Angeles County Federation of Labor Maria Elena Durazo and Antelope Valley business group leaders.
All of the speakers heaped praise upon Garcetti for taking the lead in this 11th-hour process to broker the deal.