Here’s a headline you won’t see, but should: “Scott Walker Spent 88 percent of the Money to Get 53 Percent of the Vote.”
Political pundits will spend the next few days and weeks analyzing the Wisconsin recall election, examining exit polls, spilling lots of ink over how different demographic groups — income, race, religious, union membership, gender, party affiliation, independents, liberals/conservatives/moderates, etc — voted on Tuesday.
But the real winner in Wisconsin on Tuesday was not Gov. Scott Walker, but Big Money. And the real loser was not Milwaukee Mayor Tom Barrett, but democracy.
Walker’s Republican campaign outspent Barrett’s Democratic campaign by $30.5 million to $4 million — that’s a 7.5 to 1 advantage. Another way of saying this is that of the $34.5 million spent on their campaigns, Walker spend 88 percent of the money.
Walker beat Barrett by 1,316,989 votes to 1,145,190 votes — 53 percent to 46 percent (with 1 percent going to an independent candidate).