On Tuesday, the Los Angeles City Council voted 14-1 to adopt a citywide minimum wage of $15/hour by 2020. The next day, marching behind a giant banner that read, “McDonald’s: $15 and Union Rights, Not Food Stamps,” 5,000 cooks and cashiers show up at the company’s corporate headquarters in Oak Brook, Illinois, to kick off the largest-ever protest to hit the burger giant’s annual shareholder meeting.
These events represent the two battlegrounds in the growing war over wages taking place across the country. One strategy focuses on getting elected officials in local and state governments to adopt minimum wages above the federal level. The other strategy involves putting pressure on major employees — typically highly visible companies that depend on positive public relations to gain consumers’ dollars — to raise the wages of their employees.
The two strategies complement rather than compete with each other,